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This Ban On Vegan ‘Meat’ Labeling Sets A Dangerous Precedent (It’s Also Hypocritical)
By Katrina Fox

This is an excerpt of “This Ban On Vegan ‘Meat’ Labeling Sets A Dangerous Precedent (It’s Also Hypocritical)” article by Katrina Fox written for FORBES magazine. For full article please click here.

This week a law came into effect in Missouri which bans the use of ‘meat’ terminology to describe any food products that haven’t come from a slaughtered animal.

It means that vegan brands could face imprisonment or a fine of up to $1,000 if they use words like ‘sausage’ or ‘hot dog’ on their packaging or describe their products as plant-based ‘meat’.

The new law was supported by the Missouri Cattlemen’s Association, which earlier this year cited consumer confusion as justification for the restrictive labeling. It also admitted its support was based on “protecting the integrity of the products [my emphasis] that farm and ranch families throughout the country work hard to raise each and every day”.

The legislation is part of a series of moves both in the US and internationally like this and this to prohibit vegan brands, as well as those that produce ‘clean’ meat and milk from animal cells in labs, from “misrepresenting” their products.

Can we just pause for a moment and acknowledge the irony of the animal agriculture industry calling for transparency in food labeling.

For years they’ve got away with depicting images of ‘happy’ cows on packets of cheese or butter who are seemingly delighted to provide milk meant for their babies to humans. The reality is far different: Female cows are forcibly inseminated, kept pregnant year after year and often hooked up to milking machines that result in painful infections such as mastitis. Their calves are removed after birth, causing these mothers intense grief. If the calf is male, he’ll be deemed a ‘waste product’ and transported to the slaughterhouse. If the calf is female, she’ll be subjected to the same fate as her mother, until her body can take no more and she too ends up on the kill.

Excerpt of “This Ban On Vegan ‘Meat’ Labeling Sets A Dangerous Precedent (It’s Also Hypocritical)” article by Katrina Fox written for FORBES magazine. For full article please click here.

 

Publisher’s Note:

Interestingly, plant-based burger company Beyond Meat just expanded its manufacturing facility in Columbia, Missouri. It employs more than 200 workers in mid-Missouri and is poised to add another 250 employees.

And recently, Beyond Meat commissioned researchers at the University of Michigan’s Center for Sustainable Systems to put Beyond Burger through a life cycle analysis and found:
Beyond Burger generates 90% fewer greenhouse gas emissions, requires 46% less non-renewable energy, has more than 99% less impact on water scarcity and 93% less impact on land use than a quarter pound of US beef.” and  “On average, Americans eat three burgers a week. If they switched just one of these beef burgers to a Beyond Burger for a year, it would be like taking 12 million cars off the road and saving enough energy to power 2.3 million homes.”

Read more of journalist Katrina Fox’s Forbes article of September 26th 2018, “This Vegan Brand Just Proved That Plant-Based Burgers Are More Sustainable Than Those Made Of Beef” for more illuminating information.

Katrina Fox Bio:

Katrina Fox is an award-winning journalist, PR consultant, founder of VeganBusinessMedia.com, host of Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Businessthe first global book providing success strategies for aspiring and existing vegan business owners.

She has written extensively for niche and mainstream media for 17 years on animal advocacy and ethical business and is a regular Forbes contributor specialising in writing about vegan and plant-based businesses.

Katrina teaches vegan business owners how to do their own PR and get free media coverage through her signature online course and group coaching program Vegans in the Limelight.

Originally from the UK, Katrina lives in Sydney with her wife Tracie and she loves glitter, bling and disco.

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COMMENT (1) | animal consiousness, food
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Comments

One Response to “This Ban On Vegan ‘Meat’ Labeling Sets A Dangerous Precedent (It’s Also Hypocritical)”

  1. Debbie
    October 16th, 2018 @ 4:38 am

    Wow. This is absurd. Thanks for sharing this. I’d heard that meat causes dementia but have never before seen it so clearly demonstrated.

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